HB London x Horlock House x UKPON

HB London formed an Exclusive Partnership with UKPON for a Pride Luggage partnership which was initiated and secured by Horlock House, with the sole aim to raise funds for the LGBTQ+ community.
 

Responding to customer requests, HB London had launched a Pride range but wanted to expand the offering in order to further give back and support the community.
 

In collaboration with Pride organizations across the UK, HB London have designed a distinctive range that enables each Pride group to offer bespoke merchandise. Notably, 10% of the retail price from each item sold will be directly donated to each Pride. 
 

Chloe, Founder of HB London says of the initiative: "I’m so excited to be partnering with Horlock House and UKPON for the launch of our Pride UK designs! This collaboration means so much to me; it’s all about celebrating individuality, love and self-expression, which are values at the heart of HB London. We wanted to create something that truly reflects the joy, strength and unity within the LGBTQ+ community and I’m so proud of what we’ve brought to life together.
 

The new designs are bold, colourful and full of pride, just like the people who inspire them! These pieces aren’t just luggage, they’re a statement of confidence, identity, and travelling the world as your truest self.”
 

Dee Llewellyn, Chair of UKPON comments: "At a time when LGBTQ+ rights are still under threat both here in the UK and around the world, this partnership is a powerful reminder that Pride remains a protest as much as it is a celebration. By choosing to support this initiative, people aren’t just buying beautifully designed luggage—they’re actively investing in the resilience and future of grassroots Pride organisations. Every case sold helps keep Pride alive in towns and cities where it means the most. This is solidarity in action, and I’m proud that UKPON is at the heart of it.” 
 

Horlock House remains committed to developing projects with tangible benefits for the community. For any revenue received from the partnership Horlock House will donate 10% to UKPON:
 

 “Our community loves to travel across the UK to Pride events, and Europe – this partnership supports regional UK Pride’s charities, and will excite our community to support the good causes throughout the UK with their own personalised luggage, happy travels with Pride”.

 

The range is at www.hblondon.uk with designs for UKPON,  and Southampton Pride on sale now and more to follow.