The Full Story
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About Us
Horlock House is founded by Jack Horlock, a Cultural Ambassador of Diversity and Inclusion and a sincere and steadfast champion of the LGBTQ+ community. Jack’s knowledge and vision has helped create some of the most impactful partnerships to date in this space.
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UKPON (UK Pride Organisation Network)
Horlock House works in an exclusive partnership with UK Pride Organisers Network (UKPON), a network which brings together the organisers of over 220 LGBTQ+ Pride events to share skills and knowledge, and to support the development of the Pride movement in the UK with networking, campaigning, workshops and conferences. UKPON is an Associate Member of the European Pride Organisers Association and InterPride. For brands, this means that Horlock House can facilitate seamless, targeted, nationwide campaigns across the country, reaching audiences at grassroots level through to the Major Prides .We collaborate with brands seeking authentic engagement within our community and a potential to reach over 5,000,000 footfall nationwide.
UK Prides​
As one of the founding members of the Brighton & Hove Pride Partnerships team, Jack Horlock has worked with one of the UK’s biggest Pride for over ten years, helping to shape their partnerships into what they are today. Global, meaningful and creating over £1.4 million in brand revenue to support the official Brighton Pride Charities.
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Jack’s unique experience in this space coupled with his passion has led to Horlock House collaborating on partnerships for Prides across the UK.
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Horlock House has implemented partnerships with some of the world’s biggest brands including Yahoo, Coca-Cola, Costa Coffee, Tesco, Superdrug, L’Oréal, Revlon, BAT, Imperial Tobacco, Unilever, Southern Comfort, Molson Coors, Heineken, BMW, Domino’s, Jean Paul Gaultier, PUIG, Piz Buin, Neutrogena, NBC Universal HayU, Got2Be Henkel, PridePay, CoppaFeel, and Absolut Vodka.
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N2o Agency
MD Jack Horlock also serves as Cultural Brand Partnership Director within the UK’s largest experiential agency N2o who are a natural ally for Pride events. In 2023 N2o published an industry vision and influential policy White Paper on ‘Standing Proud at Pride and Beyond’. As an agency their ambition is to drive further partnership growth and advocacy in this domain.
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Through this role Jack Horlock is responsible for programming Tesco’s attendance at UK Prides, expanding the brand’s regional presence into communities across the UK.
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Talent
HH collaborates with Pride events across the UK and Europe securing brand partnerships and booking music acts. This has led to an organically growing in-house talent department with HH representing those who actively support the community, including: Pride World Ambassador Tara MacDonald; Global Powerhouse vocalist and LGBTQ+ Ally Soraya Vivian and Conleth Kane, who’s ‘Erasure-esque’ EP drops early 2026.