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Mission Statement:
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About Horlock House
Horlock House is a commercial partnerships and live entertainment company, connecting brands, talent, venues and audiences through meaningful experiences and strategic partnerships.
Founded by Jack Horlock, we specialise in sponsorship, live events, brand activations and audience engagement, helping organisations unlock new opportunities and achieve sustainable growth.
Built on trust, relationships and commercial expertise, Horlock House works at the intersection of business, entertainment and culture, creating partnerships that deliver measurable results and lasting impact.
Meet Jack Horlock -
With more than two decades of experience across sponsorship, fundraising, live events and commercial partnerships, Jack Horlock has built a reputation for bringing together the right people, brands and opportunities.
As Founder of Horlock House and Head of Partnerships at Manchester Village Pride, Jack combines commercial thinking with a relationship-led approach, creating opportunities that generate value for partners, communities and audiences alike. Alongside Horlock House, Jack is proud to work with brands including Tesco and Coca-Cola through his role as Cultural Partnership Director at N2O, creating partnerships that celebrate, support, and connect LGBTQ+ communities across the UK.
Our Philosophy -
We believe the strongest partnerships are built on trust, shared ambition and long-term relationships. Whether working with a global brand, a live event, a venue or emerging talent, our focus remains the same: Creating partnerships with purpose, experiences with impact, and relationships that last.
What we believe -
Horlock House brings together brands, talent and events that share a commitment to inclusion, authenticity and meaningful audience engagement.
We create opportunities for partners to connect with LGBTQ+ communities through strategic collaborations, live experiences and cultural moments that inspire, influence and create lasting impact.
From established brands and influential talent to some of the UK's most celebrated festivals and events, we help build partnerships that deliver both commercial success and community value.