Brighton & Hove Pride
For over a decade, Jack Horlock founder of Horlock House has worked in collaboration with Brighton Pride resulting in over £1.7 million raised through brand partnerships directly to Brighton and Hove Pride which has helped support their chosen LGBTQ+ Charities.
A Brief History
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2014 - As Brand Partnerships Director at CTMG, Jack met with Paul Kemp, MD of Brighton & Hove Pride. At the time, national brands were not investing in Pride. That meeting led to the creation of a rights package which still serves as the cornerstone of brand partnerships today. Jack also introduced Music Management to the festival, raising the quality of talent and helping to attract major FMCG brands. This strategic move increased financial support for the communities closely connected with Brighton and Hove Pride.
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2015 - Jack secured the first commercial Brand deal with Blu Vape
2016-2025 -
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Brand expansion initiatives include the development of the Brand Experiential Village, designed to guide the consumer journey from the highly visible brand float in the parade, reaching an audience of over 350 thousand, to the immersive destination at Preston Park, where an experiential stand engages the 80,000 weekend attendees.​
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Brand VIP backstage experience
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Seamless brand integration into the event with accurate messaging
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Collaboration with brands that demonstrate year-round support, not solely during Pride
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Innovative solutions and comprehensive 360-degree partnerships implemented to maximise engagement.
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Strategic Brand Positioning
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Co-ordination of brand social announcements
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Successful Account Management from pitch through to event completion, resulting in repeat bookings.
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Highlights
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Headline partnership with Yahoo, featuring L’Oréal NYX as Make Up partner for Yahoo Dancers
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Jean Paul Gaultier Le Male activation: creative campaign with Kylie in JPG couture on stage
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Headline partnership with Hayu
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2026 Horlock House announces partners soon.