Creative Brand Partnerships – PridePay at Pride In London – July 2025

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Horlock House created a 360 brand partnership solution to elevate PridePay’s presence as the first LGBTQ+ payment card including securing  PridePay as Headline sponsor at Pride In London.

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Amplification of the partnership included:  

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• LGBTQ+ Ambassador Soraya Vivian as Headline performer on PridePay’s Parade Leading Float

• Arranging a couture collaboration with Designers (name?) who created a custom fit outfit featuring the PridePay logo for Soraya Vivian to showcase on the float to over 1.7 million audience throughout London

• Securing a sync agreement to feature Soraya Vivian’s single “Everybody” in a tailored social campaign for PridePay

• Engaging LGBTQ+ Talent and Allies for the Official Pride In London Pre Parade Breakfast, featuring performances and Q&A with Soraya Vivian and Tara MacDonald for over 100 corporate guests